Privacy Policy
Effective date: October 1, 2026
This Privacy Policy explains how Head2TailHealth LLC ("we," "us," or "our"), a Missouri limited liability company, collects, uses, and shares information when you use the Head2TailHealth app and the Head2TailHealth (H2T) SmartTag Alerts program. If you do not agree with this Policy, you may stop using the app.
1. Information you provide.
You may create an account by providing your name, email address, and other profile details you choose. To use H2T SmartTag Alerts you may, separately and optionally, provide a mobile phone number and verify it.
2. Account and profile information.
We store the account and profile information you enter (for example, your name, email, and app settings) so you can sign in and manage your account.
3. Pet information.
You may add information about your pets — such as name, species, breed, birthday, photos, microchip status, and notes — to keep your pet's care organized. Pet information is associated with your account.
4. Health, care, medication, document, reminder, favorite, Care Team, and caregiver-report information.
You may enter or upload health records, feeding and medication details, documents (such as vaccination certificates), reminders, favorite products, care-team contacts, and caregiver reports. These are stored with your account to help you manage your pet's care. We do not claim that the app is HIPAA-compliant, and the app is not a medical-record system regulated under HIPAA.
5. SmartTag information.
If you activate a SmartTag, we store the tag identifier, your chosen public Lost-Pet profile settings, the contacts you choose to show, and your per-tag alert preference. A SmartTag may be scanned using its QR code or tapped using NFC on a compatible device. A SmartTag is not a GPS tracker and provides no continuous or live-location tracking.
6. SmartTag scan activity and location.
When someone scans your SmartTag using its QR code or taps it using NFC on a compatible device, we may record a scan event. If the finder's device grants location permission, we may also record an approximate location. Location may be approximate, supplied by the finder's device, unavailable, or declined or denied by the finder's device. Finder participation is voluntary, and device compatibility, internet access, and permissions may affect whether a scan or location is recorded. We do not guarantee that QR scanning, NFC tapping, or location will work.
7. Email scan alerts.
When your SmartTag is scanned or tapped, we may send an email alert to the address on your account. Email alerts operate separately from SMS alerts. Pausing or opting out of SmartTag SMS does not by itself disable your email alerts. We do not guarantee email delivery.
8. H2T SmartTag Alerts enrollment information.
If you enroll in H2T SmartTag Alerts, we store the mobile number you provide and verify, along with your consent record, your per-tag alert preference, and your owner-level pause/resume preference. Enrollment is optional and is not a condition of purchase, SmartTag activation, account registration, or use of Head2TailHealth.
9. Phone verification.
To verify your number, we use a verification service. After you give affirmative consent, and only if the program is enabled, we may send a one-time automated verification-code text to the number you entered. If verification succeeds, we may send recurring SmartTag scan-alert text messages to the verified number. To help with display, matching, security, and honoring opt-out requests, we may also keep masked and hashed versions of your number.
10. Consent and opt-out records.
We and our messaging provider keep records of when you consent, pause, resume, or opt out, and when a verification expires or fails, so we can honor your choices.
11. Opt-out safeguards.
If you opt out (including by replying STOP), we keep records to help ensure that number is not sent further SmartTag alert messages.
12. Service providers.
We use service providers to operate the app and deliver the services you request — for example, hosting, email delivery, and SMS/verification delivery through our messaging provider. Service providers process information only as needed to provide the requested services.
13. How we use information.
We use your information to operate the app, provide and troubleshoot SmartTag alerts, send the reminders and emails you request, provide support, and maintain safety and security.
14. How we share information.
We share information with service providers only as needed to deliver the services you request. We do not sell your mobile number or SmartTag SMS consent, and we do not share them with third parties or affiliates for marketing or promotional purposes. We may disclose information when legally required or reasonably necessary to protect rights, safety, security, or the service.
15. Security limitations.
We use reasonable safeguards, but no system is perfectly secure. We do not guarantee the security of your information.
16. Your choices and controls.
You can review and update profile and pet information in the app; choose which fields each SmartTag shows publicly; turn SmartTag SMS alerts on or off for each eligible tag; pause SmartTag SMS at the owner level; opt out of SMS by replying STOP; request help by replying HELP or contacting support@head2tailhealth.com; and request account closure by contacting support@head2tailhealth.com. Replying STOP ends SmartTag SMS messages but does not close your Head2TailHealth account. Account closure and SmartTag SMS opt-out are different actions.
17. Account closure and data retention.
You may request account closure by contacting support@head2tailhealth.com. Account closure is completed by us in response to your request; requesting closure does not by itself immediately delete your account. After the completed cancellation date, general app data is retained for six months unless a longer period is legally required or applies to a specific record category. SmartTag SMS consent and message evidence follows its separate retention period described below. We do not guarantee that account closure occurs automatically merely when a request is sent.
18. SmartTag SMS evidence retention.
SmartTag SMS consent and message evidence is retained for at least four years after you opt out or after your last message, whichever is later, subject to applicable legal requirements and final legal review.
19. Children and age restrictions.
The app is for adults age 18 or older. It is not directed to children under 13, and we do not knowingly collect information from children under 13.
20. United States operation.
The app is operated from the United States and is intended for users in the United States. If you access the app from outside the United States, you do so on that basis.
21. Policy changes.
Updates to this Privacy Policy may become effective when posted or on the stated effective date. A material change to the H2T SmartTag Alerts messaging program may require new affirmative consent when required by law, carrier rules, or the nature of the change. Existing SmartTag SMS consent does not silently expand to a materially different messaging program. We will note the effective date above. Continued use of the app after a non-material change means you accept the updated Policy.
22. Contact.
Questions? Email support@head2tailhealth.com.